Trade Marketing Manager

A Trade Marketing Manager (or similar Retail Marketer/Market Manager) 10bet South Africa in Johannesburg drives brand visibility and user acquisition through partner relationships. They create in-store campaigns, trade marketing campaigns, manage promotional materials and optimize payment method voucher sales across formal/informal channels. The role requires 5–10 years of experience, strong analytical skills, and travel. 

Key Responsibilities

• Strategy Development: Implement marketing strategies for retail partners, vendors, and distributors to expand reach, promote brand and acquire new customers.

• Retail & Trade Marketing: Drive voucher promotions, in-store displays, and digital asset deployment.

• Relationship Management: Build relationships with key partners and retailers urban and rural to drive voucher sales and promote brand increase customer acquisition.

• Market Intelligence: Monitor competitor activities, analyze trade data, and identify new market opportunities.

• Performance Monitoring: Define KPIs for channel marketing, analyze ROI, and optimize promotional budgets.

• Operational Support: Coordinate marketing briefs, manage POS materials, and ensure brand alignment across all channels. 

Required Skills and Qualifications

• Experience: 5+ years in retail marketing, channel management, (iGaming experience needed).

• Education: A Bachelor's degree in Marketing, Business Administration, or related field.

• Analytical Skills: Ability to interpret data and make informed decisions.

• Tools: Proficiency in CRM systems, Microsoft Office, and digital marketing tools.

• Attributes: Strong project management, communication, and interpersonal skills.

• Other: Valid driver’s license, own transportation, and availability for national travel. 

Culture and Benefits

• Based in Johannesburg, South Africa.

• Requires high accountability and ability to work under pressure.