Senior Performance Marketing Manager

We are looking for a highly experienced Senior Performance Marketing Manager to expand our user acquisition efforts across multiple markets and products. This is a hands-on execution role for someone who understands how to build, optimize, and scale profitable acquisition across every major performance marketing channel.
The ideal candidate is obsessed with growth, understands the online gaming industry, and knows how to analyze competitors, identify opportunities, and outperform them through superior execution.

Responsibilities:
• Own key acquisition channels strategy
• Plan, launch, optimize and scale campaigns across:
-Programmatic Display
-DSPs
-Native Advertising
-Retargeting platforms
-Apple Search Ads
-Other emerging acquisition channels
• Manage app acquisition campaigns and optimize toward high-quality first-time depositors and long-term player value.
• Build sophisticated attribution and measurement frameworks using MMPs, analytics platforms, and BI tools.
• Continuously improve CAC, CPA, ROAS, LTV, retention, and overall marketing efficiency.
• Design and execute A/B tests across creatives, landing pages, audiences, bidding strategies, and funnels.
• Work closely with CRM, Product, BI, Design, and Content teams to maximize conversion throughout the player lifecycle.
• Manage relationships with media partners, agencies, and technology vendors.
• Monitor industry trends and identify new growth opportunities before competitors.

Competitive Intelligence:
One of the core responsibilities of this role is competitive analysis and market intelligence.
The successful candidate should be able to:
• Deconstruct competitors
• Understand where competitors acquire traffic.
• Analyze their acquisition funnels, landing pages, creatives, offers, bonuses, app strategies, messaging, and user journeys.
• Identify what is working, why it works, and where opportunities exist.
• Build superior acquisition strategies based on these insights rather than simply copying competitors.
• Continuously monitor competitor activity and recommend actionable improvements.

Requirements:
• 4+ years of hands-on performance marketing experience.
• Experience managing multi-million-dollar annual media budgets.
• Strong experience in online gaming, sportsbook, casino, betting, fintech, or another highly competitive digital industry.
• Proven success scaling customer acquisition profitably.
• Deep understanding of:
-Google Ads
-Meta Ads
-App marketing
-Mobile Measurement Partners (AppsFlyer, Adjust, Singular, etc.)
-Attribution
-Retargeting
-Analytics
-CRO
• Strong analytical skills with the ability to translate data into actionable decisions.
• Advanced Excel/Google Sheets skills; SQL is a significant advantage.
• Experience with GA4, Looker Studio, Tableau, Power BI, or similar BI platforms.
• Comfortable working in fast-paced environments with ambitious growth targets.