Media Strategist

Job Title: Strategy & Portfolio Lead – 10bet South Africa

Location: Johannesburg, South Africa (hybrid working model available)

Reports To: VP Marketing

Department: Strategy & Commercial

Role Purpose:

The Strategy & Portfolio Lead will work in close collaboration with the Marketing Manager to develop and execute 10bet South Africa’s strategic roadmap across key product and marketing segments. Together, they will drive the brand’s market positioning, customer growth, and product performance by aligning insights, innovation, and commercial priorities. The role is responsible for shaping the product and category strategy, driving ATL and integrated marketing initiatives, identifying growth opportunities, and ensuring seamless alignment between product development, campaign planning, brand communication, and customer engagement to deliver sustainable business performance in the highly competitive online betting and gaming environment.

Key Responsibilities:

1. Strategic Planning & Market Leadership:

• Lead the development of the 3–5-year strategic plan for 10bet South Africa across sports betting, casino, games, and new product categories.

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2. Portfolio Development & Innovation:

• Manage and optimize the product and brand portfolio across key categories and customer segments.

• Identify whitespace opportunities, market trends, and shifts in the regulatory and ATL marketing landscape. Partner with Central Strategy and international counterparts to localize and implement global strategies and ATL initiatives effectively.

3. Consumer Insights & Analytics:

• Work closely with BI and Data teams to uncover customer trends, product performance insights, and behavioral shifts.

• Use insights and analytics to shape acquisition, retention, and activation strategies.

• Establish performance KPIs and tracking for category growth, margin, NGR (Net Gaming Revenue), and customer health.

4. Cross-functional Commercial Leadership:

• Collaborate with Marketing, Product, CRM, Operations, and Finance teams to ensure strategic alignment and execution.

• Influence and support commercial teams to meet strategic objectives through proposition development, promotional architecture, and content strategy.

• Lead strategic projects including new vertical launches, brand partnerships, and market expansion initiatives.

5. Stakeholder & Leadership Influence:

• Present strategic recommendations and business cases to senior management and executive stakeholders.

• Build strong cross-team relationships and drive alignment at all levels of the business.

• Contribute to leadership decision-making and help shape long-term organizational success.

Qualifications & Experience:

Minimum Qualifications:

• Bachelor’s degree in business, Strategy, Economics, Marketing, or related discipline.

• MBA or similar postgraduate qualification is a plus.

Experience:

• 5–8 years of experience in strategy, product management, commercial planning, or business development.

• Preferably experience in the online betting, gaming, or digital entertainment industries.

• Demonstrable experience in developing strategic frameworks and managing product/service portfolios.

• Experience in market research and data-driven decision making.

Skills & Competencies:

Technical Skills:

• Strong strategic thinking and commercial acumen.

• Ability to distil data into insights and opportunities.

• Understanding of digital customer behaviour, online products, and/or iGaming trends.

• Demonstrated understanding of Above-the-Line (ATL) marketing initiatives, with the ability to identify new ATL opportunities, evaluate campaign performance, and report on return on investment (ROI).

Leadership Skills:

• Strong communication and stakeholder management skills.

• High collaboration strength, with ability to influence without authority.

• Comfortable leading cross-functional strategic initiatives.

Behavioural Competencies:

• Innovative, agile, and future-focused.

• Consumer-centric mindset.

• Problem solver with a bias for action and results.

What We Offer:

• A leadership opportunity to shape one of South Africa’s fastest-growing betting brands.

• Exposure to strategic projects and product innovation at a regional and global level.

• Purpose-driven, fast-paced culture with strong entrepreneurial spirit.