CRM Specialist – South Africa

Role Overview
We are looking for a CRM Specialist to support player engagement and retention across the South African market.
In this role, you will be responsible for designing and delivering CRM initiatives across both Casino and Sports products, with a strong focus on increasing player activity, loyalty, and overall value.
This is a hands-on position requiring both execution and analytical thinking. You will work closely with internal stakeholders to ensure campaigns are delivered effectively and aligned with business goals, while continuously improving performance through data-driven insights.
Key Responsibilities
• Player Segmentation & Analysis Build a strong understanding of player behavior across Casino and Sports. Use data to segment audiences and tailor targeted communications.
• CRM Campaign Execution Plan and launch multi-channel CRM campaigns (email, SMS, push, onsite). Ensure all communications are set up, tested, and delivered accurately.
• Campaign Performance & Reporting Monitor key performance indicators such as open rates, CTR, conversion, and revenue impact. Provide insights and recommendations to improve results.