CRM Manager Sportsbook

CRM Manager Sportsbook

South Africa and Mexico

Key Responsibilities

• Customer Segmentation & Insights: Develop a deep understanding of our Sportsbook customer base. Analyze user behavior and segmentations to tailor communications that resonate with each audience.

• Campaign Management: Plan, create, and execute Sports CRM campaigns across email, SMS, push notifications, and in-app messaging.

• Performance Monitoring & Optimization: Track campaign KPIs including engagement, click-through rates, and conversions. Report on results and provide actionable insights to enhance campaign effectiveness.

• Daily Customer Engagement: Monitor Sports player activity daily and provide targeted offers to drive engagement and revenue. Adapt offers based on player profiles, behavior, and seasonal trends.

• Cross-functional Collaboration: Liaise with Acquisition, Social Media, Compliance, and other internal teams to ensure alignment and seamless execution of marketing initiatives.

• Promotions Execution: Manage Sports promotions end-to-end, from operational setup and content review to quality assurance. Ensure deep understanding of campaign management systems.

• A/B Testing: Design and contribute to A/B testing strategies aimed at increasing engagement and optimizing conversion rates.

• Automation & Personalization: Assist in the development and optimization of player journeys through automated, trigger-based communication flows.

• Internal Communication: Maintain effective communication with all departments to keep stakeholders informed about upcoming campaigns and promotions.

Required Qualifications & Skills

• Minimum 4 years of marketing experience, ideally within CRM or retention.

• Strong understanding or hands-on experience with CRM tools (experience with Smartico strong plus).

• Passion for Sport and understanding key events for South Africa audience.

• Excellent organizational skills with the ability to multitask and perform under pressure and deep attention to details.

• Strong analytical thinking with a passion for data-driven decision-making.

• Previous CRM experience in gaming, gambling, or entertainment is an advantage.

• Bachelor’s degree in Marketing, Business, or a related field.

• Fluent in English – both written and spoken.

• Excellent interpersonal and communication skills; collaborative team player.