Copywriter

Producing clear copy for different advertising channels IE websites, print ads, OOH, Radio, TV activation fliers and press releases as well as CRM. Their duties include researching keywords, producing relevant local written content, and proofreading their work for accuracy and quality which reflects a global brand that has authentically immersed into a local African market.

Responsibilities: 

Writing clear and error-free content for through the line campaigns that reflects the company’s tone of voice and global authenticity with local Africa relevance.

Meeting with internal stakeholders to understand their objectives.

Proposing copy concepts in an engaging way for internal stakeholders and carrying out projects once they are approved.

Interpreting creative direction and technical information and turning them into persuasive copy concepts.

Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials.

Working with internal stakeholders to edit and modify copy to meet their content expectations.

Requirements: 

• Bachelor’s degree or equivalent experience in communication or marketing

• Sports fan or sportsbettor

• Experience producing copy for through the line media channels

• Proven success in producing copy for advertising or marketing campaigns

• Creativity, adaptability and the ability to work collaboratively with a team

• Able to manage different projects at the same time and work well under pressure 

• Be a team leader, able to inspire others

• Able to work well with a wide range of people from different parts of the business

• Energetic, enthusiastic and passionate about their projects and creating positive change

• Working knowledge of Microsoft suite of products eg Outlook, Word, Excel

• Line management or supervisory experience

• Minimum 5years experience