Chief Revenue Officer

Chief Revenue Officer (CRO) – Online Gaming & Sports Betting – South Africa

Overview

We are looking for a high-impact executive leader to oversee and scale all core commercial and operational areas of a fast-growing online gaming business, including CRM, Sportsbook, Casino, VIP, Marketing, Product, Analytics, Retention, and overall business performance.

This role is designed for a commercially driven operator with deep experience in online gaming who understands how to combine strategy, execution, data, product, and customer experience into sustainable growth and profitability.

Key Responsibilities

Business Leadership & P&L Ownership

• Own company-wide revenue growth, profitability, and operational performance

• Build and execute short- and long-term strategic plans

• Drive business scalability, operational efficiency, and sustainable market growth

• Monitor and improve key KPIs across acquisition, retention, monetization, and player value

• Lead budgeting, forecasting, and performance management processes

CRM & Retention

• Oversee CRM strategy across all verticals and customer segments

• Optimize lifecycle management, retention, reactivation, loyalty, and VIP programs

• Improve player engagement, personalization, segmentation, and automation

• Drive cross-sell between Sportsbook and Casino

• Maximize LTV while maintaining responsible gaming standards

Sportsbook & Casino Performance

• Lead overall commercial performance of Sportsbook and Casino products

• Work closely with trading, product, and operations teams to optimize:

  • Margin

  • Hold

  • Bonus efficiency

  • Content strategy

  • Event coverage

  • Player experience

• Identify growth opportunities across verticals and markets

Marketing & Growth

• Oversee acquisition strategy across digital, affiliates, partnerships, media buying, sponsorships, and brand marketing

• Ensure strong ROI and marketing efficiency

• Build scalable growth frameworks and performance-driven culture

• Collaborate with product and CRM teams to optimize conversion funnels

Product & Customer Experience

• Work closely with Product, UX, and Technology teams to improve:

  • Registration flows

  • Payments

  • Retention features

  • Mobile experience

  • Conversion optimization

• Champion a customer-first mindset across the organization

Leadership & Organizational Management

• Build, mentor, and lead high-performing teams

• Create a culture of accountability, speed, ownership, and execution

• Align departments around company goals and KPIs

• Recruit and retain top talent across commercial and operational functions

Data, Analytics & Decision Making

• Use data and analytics to drive decision-making

• Develop reporting structures and performance dashboards

• Identify trends, opportunities, and operational risks quickly

• Translate insights into actionable business improvements

Strategic & External Stakeholder Management

• Work with shareholders, board members, partners, suppliers, and key stakeholders

• Support M&A, strategic partnerships, licensing, and expansion initiatives where relevant

• Represent the company externally when needed

Requirements

• 10+ years of senior leadership experience in online gaming / iGaming / sports betting

• Strong understanding of:

  • CRM

  • Sportsbook

  • Casino

  • VIP

  • Product

  • Acquisition & retention

  • Player behaviour & monetization

• Proven track record of scaling gaming businesses and driving significant revenue growth

• Strong commercial and operational mindset

• Experience managing large cross-functional teams

• Deep analytical and KPI-driven approach

• Excellent leadership, communication, and organizational skills

• Ability to operate strategically while remaining highly execution-focused

• Experience in regulated markets is a strong advantage

• Entrepreneurial mindset with strong ownership mentality